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It was the year 1961 when Claudio Granero started the successful story of the Granero, initially in a small workshop in the East side of São Paulo. But well before that, and at only nine years old, Claudio was already working. Before opening his own business, he not only refurbished windshield wipers in a workshop, Movilop, but also developed the tools for such a task. At the time, unlike the present days, the windscreen wiper system was vacuum. An initiative, a differential, that yielded not only cars and more cars in the workshop but he also began to make its name in the market. Passionate about what he was doing, Claudio rarely stayed overnight in the workshop, slept on burlap sacks, to assure the customer the fast delivery of his vehicle. Soon, the workshop members saw how much the prodigal boy at the age of 14 was promising and proposed society. The proposed partnership was not exactly what was agreed upon and so, along with his brother, he went to the business itself to formalize the company. With the new contract, the workshop where he worked emptied and customers followed Claudio. In the new workshop, Claudio tried to train people to, with his entrepreneurial mindset, maintain the differential of quickly serving the customer and with quality. Shortly thereafter, she decided to make pieces and left the workshop for her brothers, where Granero started in a garage and as soon as she was promising to win the trust of her customers, for quality and service.